META ADS MANAGEMENT FOR ECOMMERCE
Meta Ads designed to turn attention into profitable growth.
I help established founder-led eCommerce brands use Meta Ads to reach new customers, test what resonates and scale customer acquisition profitably.
Strategy, campaign management and testing are built around your wider commercial objectives, not just what’s happening inside Ads Manager.
See how I work
A COMMERCIAL APPROACH
Successful Meta Ads start long before the campaign goes live.
Meta can put your brand in front of thousands of potential customers.
But reach alone doesn’t create profitable growth.
Your offer, creative, website, customer journey, measurement and economics all influence whether that attention ultimately turns into profitable sales.
That’s why I don’t look at Meta Ads in isolation.
I look at how the channel fits into your wider customer acquisition strategy and what needs to be true for it to scale profitably.
The goal isn’t more impressions, clicks or even revenue.
It's profitable customer growth.
IS IT RIGHT FOR YOU?
Meta Ads management for established eCommerce brands.
This service is best suited to businesses that:
- Already have a proven product and consistent online sales
- Are investing, or ready to invest, meaningfully in customer acquisition
- Have the ability to produce strong creative regularly
- Want a structured approach to testing and scaling
- Understand that sustainable growth requires more than chasing platform ROAS
Not sure whether Meta Ads is actually where you should invest next?
Growth Clarity can help establish where your biggest opportunities lie before you commit more budget.
META ADS MANAGEMENT
Strategy, creative thinking, testing and optimisation.
CAMPAIGN STRATEGY & STRUCTURE
Building an account around your commercial objectives, customer journey and growth priorities.
CUSTOMER ACQUISITION
CREATIVE STRATEGY
CREATIVE TESTING
RETARGETING
MEASUREMENT & OPTIMISATION
Using reliable data and wider business performance to continually refine campaigns, budget allocation and testing.
HOW I WORK
Understand. Test. Learn. Scale.
UNDERSTAND
We start with your business, products, customers, margins, objectives and what profitable customer acquisition looks like for you.
BUILD
I create a Meta strategy and campaign structure designed around your commercial priorities and customer journey.
TEST
We systematically test creative, messaging, audiences and approaches to identify what resonates.
LEARN
We use the data to understand what's driving performance and feed those insights into the next round of activity.
SCALE
When we find combinations that work commercially, we look for opportunities to increase investment and grow.
CREATIVE MATTERS
Great media buying can't rescue creative that doesn't connect.
Meta has changed.
Finding the perfect audience or making endless adjustments inside Ads Manager isn’t enough.
Creative plays a central role in reaching new customers, communicating why your product matters and giving Meta the signals it needs to find more of the right people.
I use campaign performance to identify:
- Which messages resonate
- Which creative formats perform
- Which products and offers generate interest
- Where new creative opportunities exist
- Those insights then inform what we test next.
WORKING WITH SATSUMA
Strategy and hands-on management, without the big-agency layers.
When you work with Satsuma, you work directly with me.
You’ll have:
- A Meta strategy built around your commercial objectives
- Hands-on campaign management
- A structured approach to testing
- Regular performance analysis and optimisation
- Clear reporting focused on what matters
- Creative insights and recommendations
- Direct access to the person managing your account
No black box.
No vanity metrics.
No testing for the sake of testing.
RESULTS IN ACTION
What commercially focused Meta Ads can deliver.
Omlet
Using Meta Ads to drive eCommerce growth at scale.
Developed and managed Meta campaigns focused on reaching new customers, driving online sales and supporting the continued growth of an established international eCommerce brand.
Liquidation.Store
Turning Meta Ads into a scalable customer acquisition channel.
Built and optimised a structured Meta Ads strategy focused on acquiring new customers, testing what drives performance and scaling investment where the commercial results supported it.
NOT SURE META ADS IS THE ANSWER?
Start with clarity.
If you’re considering investing more in Meta Ads but aren’t sure whether that’s really where the biggest opportunity lies, Growth Clarity is designed to answer that question.
I’ll look at the wider business, measurement, marketing performance and customer journey before recommending where your time and budget should go next.
LET’S TALK
Ready to make Meta Ads work harder for your business?
Let’s talk about where your business is today, how Meta Ads currently fits into your growth strategy and what you’re trying to achieve.
If I believe I can help, I’ll explain what I’d recommend and how we’d work together.