GOOGLE ADS MANAGEMENT FOR ECOMMERCE
Google Ads built around profitable growth.
I help established founder-led eCommerce brands turn Google Ads into a more efficient, scalable and commercially valuable growth channel.
Strategy, management and optimisation are built around your wider business objectives, not just the numbers inside the ad account.
See how I work
A COMMERCIAL APPROACH
Your Google Ads account doesn’t operate in isolation.
Google Ads performance is influenced by far more than campaign structure and bidding.
Your margins, product mix, pricing, website conversion rate, stock position, promotions and wider marketing activity all affect what profitable performance actually looks like.
That’s why I don’t optimise Google Ads purely around platform metrics.
I look at how the channel contributes to the wider business and make decisions accordingly.
Better Google Ads should lead to a
Better business, not just a better dashboard.
IS IT RIGHT FOR YOU?
Google Ads management for established eCommerce brands.
This service is best suited to businesses that:
- Already have consistent online sales
- Are investing, or ready to invest, meaningfully in Google Ads
- Want to scale without sacrificing profitability
- Need more strategic input than basic campaign management
- Value transparency and commercial thinking
Not sure whether Google Ads is actually where you should invest next?
Growth Clarity can help establish where your biggest opportunities lie before you commit more budget.
GOOGLE ADS MANAGEMENT
Strategy, management and optimisation.
GOOGLE SHOPPING & PERFORMANCE MAX
Campaign structures designed around your product range, commercial priorities and profitability
SEARCH
Capturing high-intent demand while maintaining control over where budget is being invested.
ACCOUNT STRUCTURE & STRATEGY
Building an account around business objectives rather than simply following Google’s recommendations.
FEED & MERCHANT CENTRE
MEASUREMENT & TRACKING
Making sure we’re making decisions using data we can actually trust.
ONGOING TESTING & OPTIMISATION
Continually identifying where budget, structure, targeting and creative can be improved.
HOW I WORK
Understand First.
Optimise second.
Scale third.
UNDERSTAND
We start with the business. Your objectives, margins, products, customers, current performance and what profitable growth actually means for you.
REVIEW
I assess the account, tracking, campaign structure, product feed and existing performance to understand what's working and what isn't.
PRIORITISE
We identify the changes most likely to have a meaningful commercial impact rather than changing everything for the sake of it.
OPTIMISE
Campaigns are continually managed, tested and refined based on performance and wider business priorities.
SCALE
When the economics support it, we identify opportunities to invest more and grow.
WORKING WITH SATSUMA
Specialist expertise without the big-agency layers.
When you work with Satsuma, you work directly with me.
You’ll have:
- A strategy built around your commercial objectives
- Hands-on Google Ads management
- Regular performance analysis and optimisation
- Clear reporting focused on what matters
- Proactive recommendations
- Direct access to the person actually managing your account
- And importantly:
- No black box. No unnecessary complexity. No hiding behind reports.
RESULTS IN ACTION
What commercially focused Google Ads can deliver.
Adventure Spec
Growing internationally with a more profitable paid media strategy
Worked closely with the team to refine campaign structure, improve profitability and identify the highest-value opportunities for growth.
East End Prints
Turning paid media into a major revenue channel.
Combined commercial thinking with a structured paid media strategy, helping turn paid advertising into one of the business’s biggest drivers of online revenue.
NOT SURE GOOGLE ADS IS THE ANSWER?
Start with clarity.
If you’re considering investing more in Google Ads but aren’t sure whether that’s really where the biggest opportunity lies, Growth Clarity is designed to answer that question.
I’ll look at the wider business, measurement, marketing performance and customer journey before recommending where you should focus next.
LET’S TALK
Ready to make Google Ads work harder for your business?
Let’s talk about where your business is today, how Google Ads is currently performing and what you’re trying to achieve.
If I believe I can help, I’ll explain what I’d recommend and how we’d work together.